Hi friends, just wanted to share a little snippet from my journey through the jungle of marketing platforms. When I found https://flowium.com/blog/klaviyo-vs-mailchimp/ it honestly saved me hours of comparative research. I was stuck trying to decide between two good options, but this post laid it all out with an evaluation of every feature, from automation to artificial intelligence to deliverability. As a growing eCommerce brand, I ended up choosing Klaviyo, mainly because of its tight integration with Shopify and advanced analytics. But if you're more focused on cross-channel content and easier signup, Mailchimp is still a contender!