They chase high-volume terms like "Chennai apartments" or "IT company Chennai" and wonder why their website gets traffic but no leads. The problem isn't the ranking. It's the intent behind the keyword.

Every search query falls into one of three categories Informational, Comparative, or Transactional. And only one of them brings people who are actually ready to buy, invest, or hire.

Here's what that looks like in practice for real estate and IT companies in Chennai 👇

Informational → People researching. Not ready to buy yet.
Comparative → People evaluating options. Getting closer.
Transactional → People with budget, intent, and urgency. These are your leads.

The mistake most businesses make is writing content only for informational searches and having no strategy for the keywords that actually convert.

A well-structured SEO strategy targets all three tiers. Informational content builds your authority. Transactional pages capture your revenue.

If your website is getting traffic but your inquiry form stays quiet, this table is worth a long look.

👉 This blog broken down the complete keyword strategy, local SEO playbook, and ROI measurement framework : https://www.trimsel.com/blog/how-seo-drives-qualified-lead-generation-for-real-estate-and-it-companies-in-chennai