Budget optimization for a small team
My friends and I have launched a small online project and are currently testing paid traffic. The budget is limited, so it's important not just to attract visitors, but to get specific target actions. Please advise on how to best set up campaigns so that the algorithm focuses on results rather than just clicks.
PiterFreide
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Jonas Williams commented
I was in a similar situation when I worked with a local delivery service. A strategy focused on optimizing for specific actions rather than impressions helped us. I recommend reading the article https://roiads.co/blog/cpa-goal-feature/ — the article roiads explains in detail how the CPA Goal feature works, how to activate it correctly, and which metrics to track. After implementing this approach, we were able to reduce costs and stabilize the cost per conversion without constantly manually controlling bids.