I wanted to share a few ideas I’ve been thinking about regarding how schools present themselves online. Since most parents now begin their school search on Google, having clear and helpful information online feels more important than ever. Simple improvements like regularly updated websites, easy-to-find admission details, and genuine content about school life can make a big difference.

Some schools also get support from a digital marketing agency for schools to organise their online efforts, especially for SEO and content planning. This doesn’t mean heavy promotion, but rather making sure the right information reaches parents at the right time.

These are just personal observations, and I’d love to hear what others think. What online changes have you seen schools make recently that actually helped parents in their decision-making process?