Test automation is widely adopted to speed up development cycles and improve software quality, but one of the biggest challenges teams face is keeping tests reliable over time. Flaky tests, changing environments, and evolving codebases often lead to false positives or negatives that erode trust in the test suite.

A good strategy goes beyond writing automated scripts—it includes building maintainable frameworks, structuring tests to focus on critical functionality, and using CI/CD pipelines to integrate them seamlessly. Some teams also adopt test data generation or mocking strategies to minimize environmental dependencies. Interestingly, newer tools in the ecosystem are starting to focus on automatically generating tests from real traffic or making it easier to manage end-to-end scenarios without excessive manual intervention.

Learn more about test automation here:
https://keploy.io/blog/community/what-is-test-automation