Local SEO packages: these packages are one which limit to a particular geographical area, they target people from particular area specific and its nearby like dentist, restaurant,saloon, parlour etc. it also involves google listing, reviews, local citations as well. It is best for small businesses with limited area to cover.
National SEO packages: These packages are targeted to those businesses who use broader and large number of keywords without any focus on geographic boundaries, these websites require more and more aggressive content marketing and link building in order to match the competition and keep themselves far away from their competitors, this is the reason why national SEO packages cost much higher than local SEO packages.
To know more on the topic of SEO packages follow the link below. https://www.algosaga.com/packages/seo.html