QuickBooks Online (QBO) has a vibrant app marketplace, but there's an opportunity to enhance it by focusing on highly curated, vertical-specific solutions. Currently, finding the right app for a niche industry (e.g., construction, restaurants, healthcare) can be overwhelming, requiring users to sift through numerous general-purpose apps. The idea is to create a dedicated section within the marketplace, or even separate mini-marketplaces, tailored to specific industries.

These vertical-focused sections would feature apps that are rigorously vetted and certified to meet the unique needs of those industries. For example, a construction-focused section might highlight apps for job costing, project management, and subcontractor management, with integrations tightly aligned with construction accounting workflows. A restaurant section could feature apps for inventory management (specifically for perishable goods), point-of-sale (POS) integration, and labor scheduling.

This curated approach would not only make it easier for small businesses to find the right tools but also provide developers with a more targeted platform to reach their ideal customers. It could also lead to the development of more specialized and innovative apps, ultimately making QuickBooks Online a more powerful and versatile solution for a wider range of businesses.

To make this vision Level Devil a reality, how could Intuit incentivize developers to create these niche, vertical-specific applications, and what criteria should be used to ensure the quality and reliability of apps featured in these curated sections?