WhatsApp Business API pricing is based on a conversation-based model rather than a fixed monthly fee from Meta. Businesses are charged per 24-hour conversation window, which starts when a message is delivered to a customer. Pricing varies by conversation type—marketing, utility, authentication, and service—and also depends on the customer’s country. Service conversations are usually free when initiated by users. In addition, businesses may pay platform or setup fees to WhatsApp Business Solution Providers (BSPs) for API access, hosting, and support. Overall, WhatsApp Business API pricing is flexible, scalable, and ideal for customer engagement at scale.

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