WhatsApp Business API Pricing charges you for each 24-hour conversation window, and Meta sets the rates. The price changes depending on where your customers are and what kind of messages you send—like utility updates, authentication, marketing, or just regular service chats. On top of Meta’s fees, you might also pay setup, hosting, or monthly platform costs to an official WhatsApp Business Solution Provider. How much you spend really comes down to things like how many messages you send, whether you use chatbots or automation, and how you integrate the API with your systems. Overall, WhatsApp Business API works well for companies that need secure, high-volume customer messaging and want to automate their interactions without breaking the bank.

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