Apple traditionally unveils its flagships at a September event, but the iPhone 18 introduces a potential split strategy to cater to different budgets year-round. The iPhone 18 Pro and iPhone 18 Pro Max are slated for a classic September 2026 debut, likely around mid-to-late September during Apple's annual iPhone-focused keynote. This aligns with past patterns, where Pro models drop first alongside accessories like new Apple Watches.

In a fresh twist, the base iPhone 18 and rumored iPhone 18e (a budget-friendly successor to models like the iPhone 16e) may hold off until spring 2027, possibly March or April. Leaks from supply chain insiders and analysts like those on Weibo and Digital Chat Station back this shift, allowing premium buyers to upgrade in fall while value seekers wait for deals. A foldable "iPhone Fold" could join the September party, unfolding into a tablet-like experience.

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