WhatsApp Business API charges you for each 24-hour conversation, not for every message you send. The price depends on what kind of chat you’re having—marketing, utility, authentication, or service—and where your customers live. On top of Meta’s own fees, your provider might add charges for things like API access, hosting, and support. With this setup, you can scale up your customer conversations without losing track of your budget. If you need to send lots of secure, reliable messages and want to keep your customers engaged and happy, this pricing model just works.

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