WhatsApp Business API charges businesses for each 24-hour conversation window, not by individual messages. The price depends on who starts the conversation—whether it’s a customer reaching out or the business sending a template message. On top of that, you’ll need to factor in setup costs, hosting, and possible fees from your service provider. The whole pricing system is pretty straightforward and scales easily, so it works well for medium and large companies. With this setup, businesses get control over their communication costs while keeping conversations on WhatsApp safe, reliable, and engaging for customers.

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