The WhatsApp Business API gives medium and large companies a direct line to their customers—right on WhatsApp. You can send automated notifications, order updates, OTPs, and support messages, all securely and reliably. The API connects with your CRM, ERP, or support systems, making it easy to use chatbots, bring in multiple agents, and share rich media or message templates. In the end, it’s not just about sending messages. With WhatsApp Business API, you boost engagement, build trust, and keep conversations running smoothly while staying compliant and keeping message quality high.

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