In 2025, small manufacturers can’t rely solely on trade fairs, cold calls, or word-of-mouth to get new clients especially when competing for bulk orders in both domestic and export markets.

Digital platforms like Pepagora are now central to B2B lead generation, offering tools like verified buyer access, AI-powered supplier matching, and industry-specific RFQ posting.

The challenge for many SMEs is figuring out which strategies actually convert. Should you focus on optimizing your product listings on B2B portals like Pepagora, running targeted ad campaigns, or building relationships through repeat RFQ responses? And with AI now predicting buyer intent, is automation the game-changer for consistent orders?

I’d love to hear from other manufacturers—What lead generation tactics have actually worked for you in 2025, especially when using platforms like Pepagora?

Do AI-matched leads convert better than manual prospecting?

How do you filter high-quality leads from time-wasters?

Any specific tips for turning RFQ responses into long-term contracts?