What makes content great? How do you know if the content you’ve written measures up? Good content, obviously, ranks higher and brings in more readers. But great content is so much more than that. For content to be great, it should hit home with your readers, hook them in, so they don’t leave your blog or page, and make a positive impact on them. Of course, it should also rank higher on SERPs so that it reaches your readers in the first place.

But now, the question arises, “How do I create such content?”

Whether you’re a writer, blogger, or part of the content marketing department of a firm - you’ll need these simple tactics to improve your content’s performance and ace content metrics.

Title Optimization: Creating Eye-Catching Headlines

Before the reader even gets to your article, they’ll see the title. According to a study by Copyblogger, around 80 percent of visitors on any webpage read only the title.

In other words, if your title (or headline) isn’t up to the mark, you’re going to lose out. Here’s how you can optimize your titles to get better content metrics.

Use a hook in the title: Try answering a question. Or maybe, include something that satisfies your readers' curiosity. A hook is anything that compels your readers to click on your content. Any specific number can be a hook of your title. Or it could be certain words that immediately trigger a response from your readers.

Get the right keywords: No matter how well written your article is about a particular topic. If your title doesn’t contain the right keyword, it won’t rank higher on the SERPs. So there’s a chance your readers will miss out on your content.

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