The concept of phygital is redefining modern retail by combining physical store interactions with digital technology. The phygital meaning goes beyond online and offline,it focuses on creating connected customer journeys.

A well-designed phygital experience allows shoppers to explore products in-store while accessing digital information such as interactive screens, mobile integrations, or real-time content. These phygital examples highlight how retailers enhance engagement and decision-making at the point of sale.

Today, phygital marketing plays a key role in phygital retail strategies, helping brands deliver consistent, data-driven experiences across both physical and digital touchpoints.

Read more: https://www.pickcel.com/blog/what-is-phygital-retail-marketing-strategies-and-examples/