Eliminate forced arbitration clauses from Terms of Service
Eliminate all forced arbitration clauses from Terms of Service and Service Agreements. Clearly identify and promote during transactions that Intuit is dedicated to preserving its customers rights. Protecting Americans rights and privacy is going to become a high demand market in and of itself. Only those visionary companies which realize this early on will be able to capitalize on building brands around offering users ironclad assurance that their interests are not being sacrificed. Companies seeking to mitigate marginal risk of class action lawsuit by stripping every single user of their Constitutional rights will end up in permanent conflict with their customers. This may be the unspoken goal of every monopoly-driven business model but eventually better alternatives will seize away captive markets looking to be respected. There will be lucrative rewards to be gained for those companies who realize that insignificant savings on corporate insurance premiums through legal protectionism is significantly limiting upside growth among consumers who want to know they are being respected.